The wineBANK [&] MORE model combines an exclusive club experience with a publicly accessible area, creating an attractive combination of visibility, hospitality, and added value. An inviting public area with regular opening hours serves as an additional access point to the wineBANK and offers ideal conditions for a restaurant, wine bar, or wine shop. This creates additional sources of revenue and synergies for the operator and neighboring partner businesses. At the same time, the members’ area remains exclusive and accessible only with the Member’s Card. This model not only cultivates customer loyalty but also opens up exciting opportunities for additional business, strategic cooperation, and strong local positioning in the premium segment.